CFO Partners
Hong Lim
Hong Lim In 60 Seconds
Hong Lim is a pioneering Chartered Accountant specializing in finance and tax strategies for business growth. He revolutionized Malaysia’s accounting industry by rapidly expanding his digital accounting firm to over 60 locations nationwide. With a master’s from the University of London and pursuing a PhD, Hong blends academic excellence with practical expertise. His innovative approach to digital transformation, commitment to sustainability, and focus on empowering professionals through finance and tax optimization mark him as an industry leader. Hong’s visionary leadership in leveraging financial and tax strategies for business growth has earned him recognition as an emerging entrepreneur.
Specialist Skills
Strategic Financial Leadership
Digital Transformation
Sustainability-Focused Strategy
Talent and Organizational Development
Strategic Business Planning
Track Record Highlights
- Founded and expanded a pioneering digital accounting firm to 10 branches and 60 centers.
- Managed a portfolio of 1,000 clients with RM150 million in total.
- Secured RM3 million in tax savings for clients.
- Grew Advisirs Plus to RM5 million valuation in one year.
- Raised RM499,000 via equity crowdfunding in one month.
- Provided business and e-invoice coaching to over 900 trainees, spanning SMEs, MNCs, and listed companies across diverse industries including services, trading, development, manufacturing, and timber.
- Turnaround a business from 3 to 15 staffs, with 150% sales growth within 3 years.
- Expanded a wellness spa chain from 2 to 5 branches using data analytics.
Sector Experience
- Construction
- Wholesale and Trading
- Manufacturing
- Service sector
- Technology
- Professional practices
- Logistics
- Retail
- Real Estate and Property Development
